The Kia Cerato has received the “Most Delightful Vehicle of 2005” award in the small car division from Strategic Vision, a US company that has been running the awards since 1996.
Strategic Vision measures the experience of approximately 90,000 new vehicle owners annually. According to Strategic Vision, the results give the industry actionable information about multiple issues, including building better vehicles, communicating more effectively, increasing sales opportunity, creating strong brand image, creating loyalty, and assessing success and failure of strategy.
The Cerato is known as the Spectra in the US market.
The Kia Cerato Wins an Award