What motivates you to buy a certain vehicle?
Well, while you’re pondering that curly question a recent survey of 140 automotive executives from around the world found that the executives think that there are a number of reasons that influence a person when they buy a car.
87% felt that quality was an important consideration
84% felt that fuel efficiency was important
68% thought that affordability was a major factor
47% thought that sales incentives were important
So now you know the reasons that the auto industry thinks are important to you when you buy a car.
Take a moment to hit the ‘comments’ link to tell the other readers what is important to you when you buy a car.
The reason I buy a car is because my wife likes it – don’t laugh – a survey done last year showed that when it comes to buying most big ticket items it’s the wife who has the final say. Who am I to dare buck the system?