Audi Sales Up By 20% in 2009

audi-tt-rsDespite the fact that we weren’t really in a recession there’s no doubt that 2009 was a difficult year for just about everyone … perhaps with the exception of Audi.

In a difficult year Audi managed to increase their sales of luxury cars by 20 percent … 1,900 vehicles more than 2008 and that was a record year for sales too

Now it’s 5th record year, the company began 2009 with a plan of 10,000+ units, however this milestone was achieved on 27 November 2009 with the sale of an Audi Q5 in Brisbane – the 10,000th vehicle to be sold in Australia.

The company exceeded its planned sales target for every major model line, and equally as important, has finished the year with profitable growth.

Since 2004, Audi has achieved growth of 30 percent in 2005 (compared with 2004), 20 percent growth in 2006, 25 percent in 2007, 30 percent in 2008 and now 20 percent growth in 2009.

In that time, sales have tripled from 3,700 units (2004 result) and market share has also increased threefold from 0.5 percent to 1.6 percent (according to VFACTS total passenger and SUV sales YTD Nov 2009).

Audi’s managing director, Joerg Hofmann, who leaves the company in January, says he is extremely proud of the result, and of his team, who have now achieved 60 months of consecutive records since 2004.

“We set ourselves a goal for 2009 of 10,000+ units, but as we got closer to the end of the year, we knew that we would actually reach over 11,000 units thanks to the growing momentum of Audi in this country,” Mr Hofmann said.

“Our 2009 success was due to our clear growth strategy, strong direction, focused team and very supportive dealer network who have collectively invested around $90 million dollars in facilities this year alone.

Audi Sales Up By 20% in 2009
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