Mazda is set to release their all-new BT-50 ute on Friday October 15 at the 2010 Australian International Motor Show in Sydney.
The Mazda BT-50 Ute is being promoted as an “active lifestyle vehicle” so you won’t be seeing any fencing contractors or farmers in the ads for this vehicle. In fact from the press release announcing the debut of the new BT-50 it seems that Mazda is trying to move their ute into a whole new market.
The new model was developed from the ground up as a brand new type of vehicle. As well as strength and dependability, the All-New BT-50 presents universally recognizable beauty and provides the perfect solution for a wide range of customers who lead active lifestyles, including families, workers and pleasure-seekers. The exterior design features crisp lines that owners will look on with pride; an imposing presence that indicates reliability; sculptured beauty like an athlete’s finely muscled body; and sporty and dynamic forms.
By balancing all these elements, the athletic and individual design gives the All-New BT-50 an overwhelming presence that will turn heads and make it instantly recognizable.
Mazda seems to believe that the styling of the All-New Mazda BT-50 increases anticipation of the driving pleasure to come and represents a new direction in the utility market.
Well you have to agree … if the artist’s impression is anything to go by the new Mazda BT-50 Ute is definitely going to look a lot different to the old BT-50