Are Car Brochures a Thing of the Past

Remember the last time you went hunting for a new car and came home with a whole bunch of bright shiny brochures to peruse?

Well that bright shiny brochure may be about to become a thing of the past if other car makers follow the lead of Honda Automotive a division of Honda Canada. They’ve decided that they want to be environmentally friendly and that means no more hard-copy brochures printed on shiny paper using litres of toxic inks. Instead you’ll get your brochure online and that will help save the planet.

I may sound a little flippant but it’s a move that should be applauded. Of course we’ll miss those shiny brochures but we really can live without them.