Over the last little while Aussie Motoring has been reporting on some of the ways that GM in the US has been struggling to make a profit. I guess that might give you the idea that GM is the only one of the big car manufacturers who is really having a problem but that is definitely not the case.
Ford in the US is also struggling to stay afloat and some analysts suggest that it’s only their ‘truck’ division – and the F series in particular that are keeping them in business.
Just how desperate they are can be seen from a peek inside their truck division’s war room. You can get that peek at “Ford’s War Room Not a Substitute For Judgement”. It makes interesting reading and gives a rare insight into just how Ford sees its customers.